Mentos Sour Rainbow

  • Client: Toba─Źna Grosist d.o.o.
  • Year: 2013

We created a integrated advertising campaign for new flavour of Mentos candy - Sour Rainbow.

Promotional elements:

- creative concept and production of all advertising materials for retail,

- designing ads for print media,

- preparing an animation which was played on screens on LPP city buses,

- advertising on 3DVA newsagent's shops,

- media planning and media buy for TV advertising campaign (POP TV, Kanal A, Planet TV, Fox Life, Discovery Channel, The Universe),

- translating and dubbing the TV ad to Slovene.