Launch of the trademark PosiTa

  • Client: Pošta Slovenije d.o.o.
  • Year: 2015

Under the trademark PosiTa, Pošta Slovenije offers digital services designed for businesses and physical persons. We designed a full promotional campaign intended for the development and the recognition of the PosiTa trademark.

As part of this campaign we prepared:

- communication strategy

- new slogan for the trademark

- basic and creative scheme for a TV advertisement

- script for radio advertisement

- landing page including advanced analytics

- partial remodelling of graphical image of the service

- prepared saleable contents

- established social media pages and managed communications (Facebook, LinkedIn, YouTube)

- designed designs for printed media

- prepared animated banners for online media

- managed online advertising on Google, YouTube and Facebook

- prepared a creative scheme for visibility at events and carried out promotional activities (design of promotional space, carrying out promotions, prize draws…).