Under the trademark PosiTa, Pošta Slovenije offers digital services designed for businesses and physical persons. We designed a full promotional campaign intended for the development and the recognition of the PosiTa trademark.
As part of this campaign we prepared:
- communication strategy
- new slogan for the trademark
- basic and creative scheme for a TV advertisement
- script for radio advertisement
- landing page including advanced analytics
- partial remodelling of graphical image of the service
- prepared saleable contents
- established social media pages and managed communications (Facebook, LinkedIn, YouTube)
- designed designs for printed media
- prepared animated banners for online media
- managed online advertising on Google, YouTube and Facebook
- prepared a creative scheme for visibility at events and carried out promotional activities (design of promotional space, carrying out promotions, prize draws…).