Captain Aquafresh campaign

  • Client: Glaxosmithkline d.o.o.
  • Year: 2015

For brand Aquafresh we prepared a campaign through which we presented the super hero Captain Aquafresh®, who protects people from sugars in everyday food. Throughout this confident and fun character, we presented the Aquafresh® Complete Care products and raised awareness regarding sugar acid protection.

Elements of the campaign: television announcements and cut ins, a radio prize game, innovative in-store exposures, promotions before and in-stores, branding of pedestrian crossings, Facebook applications, web banners, ad takeovers, communication in social networks.