EASTER CAMPAIGN FOR ALPSKO MLEKO

  • Client: Ljubljanske Mlekarne d.d.
  • Year: 2017

We associate milk with the color white, and Easter holidays with coloring eggs. To step away from the usual and worn out communication during the holidays, we offered an alternative: instead of coloring eggs, color your recipes instead! To those who had enough of coloring eggs, but still enjoy eating well for Easter. We’ve created recipes and designed them as coloring pages, which are increasingly more popular among adults. Even more, coloring connects generations, much like milk does.

Campaign elements:

  • Interactive citylight
  • Website with prize contest obarvajtepraznike.si
  • POS materials
  • Facebook videos and communication
  • Web advertising