VOLKSWAGEN ROCKS

  • Client: Porsche Slovenija d.o.o.
  • Year: 2017

Battle of the undiscovered rock bands. Campaign spreading over 6 months, with 126 signed-up bands, went through a fierce selection process at local concerts in 10 different cities in Slovenia. The 10 finalists then performed in a spectacular final show where the winner of the Volkswagen Rocks Tour was decided. As a result, Volkswagen as a brand was actively connected to music and to younger people.

Campaign elements:

  • 10 small and 1 big event organization
  • website rocksturneja.si
  • design: billboards, ads, posters, leaflets, branding of cars , invitation, tickets, bus …
  • radio advertising
  • Facebook, YouTube and Snapchat administration
  • PR communication
  • field promotions
  • TV commercial