Gorenje launched a new designer line of small appliances by Karim Rashid. We’ve developed a creative concept and communication toolbox for the campaign, that was carried out in Ex-Yu countries, the middle and the southeast Europe, and also the CIS region – Russia, Ukraine and Caucaus. Our creative concept speaks to people who want to be different, who want to bring color to their life and enjoy exceptional design. We brought the campaign together with the headline ‘Dare to colour’ and an exciting video ad.
- creative concept and headline,
- print ads,
- video ad.