Dormeo 15th Birthday

  • Client: STUDIO MODERNA - DORMEO
  • Year: 2017

Every day is a gift after a good night’s sleep ...

is what Dormeo reminds us of when celebrating its 15th Birthday. We prepared an integrated marketing campaign which was launched in 19 countries. A Happy Birthday song was transformed into a lullaby version with lyrics saying Happy sleeping, happy dreaming, happy waking to you. The campaign depicted objects we encounter in the morning wrapped up as presents in TV spots, outdoor media, online and even in reality, where you could see a bus station, bikes and trees being wrapped up as gifts and shared as viral videos on social networks.