EuroBARsket

  • Client: PIVOVARNA LAŠKO UNION
  • Year: 2017

Union's sponsorship activation of the Slovenian national basketball team during the Eurobasket event under the slogan ‘Hello life! Hello victory!' provided groups of 6 people with the most coveted of privileges during championship matches: a free table at a catering establishment with a great view of the match. Groups of friends, which were drawn in a lottery that saw 20,000 applications submitted on the EuroBARsket.si website, won the best spots and special fan treatment at a VIP table in ten catering establishments around Slovenia selected as EuroBARsket points. The appearance in the grand final and the victory was celebrated by launching an exclusive series of the unfiltered Union beer with a new red wrapping and slogan 'Hello Slovenia! Hello medal!' and by serving as much as 3000 l of Union draught beer to the fans at the reception on the square of Kongresni trg. The 2017 Eurobasket championship has come and gone, but what remains is the emotional connection between Union beer and supporting one's team, courage and the biggest success of the Slovenian national basketball team – the medal. And the SPORTO award for the best digital campaign of 2017!