Oaza

  • Client: Radenska d.d.
  • Year: 2016

Agencija 101 created a new communication platform for the brand Oaza that in a fun way presents the product as a metaphor for the refreshing gift of nature, that even grasshoppers crave it. The idea is based on the dance ritual, with which grasshoppers call for the natural refreshment that is Oaza. The concept of happy, lively grasshoppers is rounded with the playful double meaning of the slogan “Skoči po svojo” that also works as a standalone communication element, and with the animation successfully addresses the target group of families with children. They also introduced the two new refreshing flavours of nature - Oaza Materina dušica and Oaza Lipa, with herbal extracts and all natural aromas.