Volkswagen Slovenija wanted to provide potential buyers of the new Amarok with a special first-person SUV experience. Among the invited were owners of one of the previous Amarok models or those who had expressed an interest in buying one at the dealers. The challenge ahead was to conceptualise and deliver a multi-day event that would exceed expectations and impress participants.

The route, which we set together with the instructor and former rally driver Miran Kacin, started and finished in Vila Vipolže. The participants were welcomed by professional instructors who made an introductory presentation of the new Amarok, after which the participants were divided into groups and set off together for the test.

There were 20 Amaroks on the route at the same moment, with 2 or 3 participants in each vehicle, so they were all able to drive on a part of the route. Nature was kind to us as ideal muddy and slippery conditions for a real test of all-round driving capabilities were created by the rain the day before the event. We also set up a ramp to test the extreme inclination of the vehicle. There, our photographer was waiting to take souvenir photos of the participants behind the wheel of the Amarok at the moment of the extreme incline on the ramp.

There were two group stops along the route. The first was at the local wine cellar of the Bizjak homestead where participants had a delicious refreshment tour of the winery and received a bottle of wine to take home. The second stop was at the Gonjače lookout tower where the tasting of local olive oils took place.

After enjoying the exciting route, the participants returned to Vila Vipolže where they rounded off the experience with lunch and mingling.