Burekuna
BACKGROUND
At the end of 2022, the media was flooded with news of Croatian kuna being swapped with euro and that soon we would only be able to make the swap at banks. Seeing this news, we could already imagine thousands of kunas under car seats, in swimsuit pockets or in beach wallets, missing the chance to be exchanged and staying uncashed.
IDEA
Since people rather go for a burek pie than to the bank, we partnered up with Burek Olimpija and opened Burekuna, the world’s first and only exchange office where kunas could be exchanged for a burek pie. Visitors to Burek Olimpija had a unique opportunity to exchange kunas for a hot, delicious meal, and we donated the total amount of the exchanged kunas to a family in need.
EXECUTION
In merely a few days, the news about Burekuna went viral on social media, garnered a lot of enthusiasm among users and became viral. We posted weekly tips about the exchange and reminded users to look for kunas in their swimsuit pockets, beach bags and under their car seats. National and local media all covered the news on Burekuna.
RESULTS
likes
shares
organic reach
organic reports in national and local media
kunas collected