Čokolino at Every Step of the Way
BACKGROUND
When we make a bowl of perfect Čokolino, every spoonful takes us back to the magic of childhood, when we woke up and just couldn’t wait to taste that perfect blend, spiced with delicious chocolate. Čokolino is truly one of Podravka’s most legendary brands. It has been firmly rooted in our cultural consciousness for decades and symbolizes nostalgia for many generations. The brand has proudly evolved, always maintaining its core identity while adapting to modern tastes. Now, for those who want to surrender to nostalgia in a more modern and healthy way, the new Čokolino Dark, based on 100% whole-grain oats and rich in fibre, is available to a whole new generation of customers. It retains the core identity of Čokolino, staying true to its long-standing tradition, but enables customers to indulge in nostalgia in a more modern way.
IDEA
Slavsocks is an urban brand with distinctive YUGO designs, which is very popular among young people. With a sense of familiarity and nostalgia similar to Čokolino, Slavsocks weaves the rich uniqueness of our historical identity into a seemingly simple but remarkable accessory – white socks. The “Nostalgia for Every Taste” campaign brings together these two brands, which incite not only nostalgic memories, but also joy and comfort at every step. The new Slavsocks range of white socks offers yet another iconic design, created for all those who still get excited about the blend of traditional and modern flavours of one of the most iconic brands in our region. With the product launch of the new Čokolino Dark, we also introduced this special collaboration with Slavsocks – Čokolino White Socks – to the wider public.
EXECUTION
We carried the theme of nostalgic charm and modern style, which inspired these Čokolino White Socks, out into the world. When fans wear this limited edition piece, they are not wearing just an urban, trendy accessory, but also the symbolism, heart and respect imbued in this emblematic bit of an immortal brand. The limited edition socks were made available to the general public through fun prize draws on Podravka’s social media channels and the social media channels of selected influencers. Believe it or not, these must-have socks have become the generator of excellent organic reach!
RESULTS
people competed for the white socks on Podravka’s platforms
people were organically reached by this campaign