#EuroBARsket
BACKGROUND
Watching sports is already proverbially associated with beer. It is the wish of every sponsor that his or her brand also be associated with strong and genuine positive emotions that arise when watching important matches - especially the matches of the team we are cheering for.
That is why we have prepared something special for Union Activation of Eurobasket 2017 sponsorship.
IDEA
When Slovenian national team competes in a major championship, it is nearly impossible to get a free table at the bar, especially with a good view of the screen or projection. That is why Union impressed fans with an exclusive experience - free VIP tables with the best screen views, in the most popular bars in Slovenia. Fans received special cheerleading props, free beer and snacks.
EXECUTION
Google AdWords
We bought the keyword Eurobasket, which was the most searched term in Slovenia in September 2017. With almost 0 competition, we have appeared on almost every fan's screen above all the organic hits and asked him if he was looking for Eurobarsket or a free table in the bar.
Web page
We have purchased the "eurobasket" and "eurobarsket" domains and invited users to book a VIP table at the selected venue at the eurobarsket.si website at the time of the match.
90 events
In 10 venues, 90 groups of 6 friends viewed selected Eurobasket matches during 90 events. We provided them with cheerleading props, free Union beers, food and a free ride home.
Limited edition beer
In honor of the remarkable victory and the title of European Basketball Champions, we have issued a limited edition of Union unfiltered beer, with which all fans got to toast a big win.
RESULTS
raise in sales despite winter and cold weather.
prize competitors.
video views.
points higher affinity for Union brand during the sponsorship period (from 10 to 50 points).