jedilnik.ai
BACKGROUND
“What are we eating today?” is one of the most common questions in Slovenian households. When we run out of ideas, we often turn to the internet to find them. But the recipes we get from the hits may include ingredients that don’t go with our diet or are simply not to our liking. We may even be intolerant or allergic to some of them.
IDEA
In partnership with Spar, we wanted to develop a smart tool that would allow users to easily find meal ideas to suit their taste and lifestyle. To do this, we decided to harness the power of artificial intelligence, namely ChatGPT, which offers a personalised experience and endless possibilities, all the while delivering tailor-made content.
EXECUTION
The AI tool jedilnik.ai was created to break the vicious cycle of constantly searching for ideas for individual meals. Based on the user’s wishes, preferences and limitations, the tool produces a completely unique menu with recipes, photos and detailed preparation descriptions. This way, both vegans and for example those who wish to have a high-fibre meal can find perfect ideas.
We’ve also connected the power of artificial intelligence, which acquires a massive amount of information from the web, to Spar’s product database, allowing the customers to make a purchase in the Spar Online store or create a shopping list.
In the launch campaign, we collected 1.5 million digital impressions, alongside an excellent organic reach. The solution was met with many positive comments, which in the case of AI solutions is quite rare.
RESULTS
generated menus
generated recipes
visitors daily
conversions or purchases in the Spar Online store
impressions in the campaign
unique instances of sharing
