Petrol GO – Scan, pay, win!
BACKGROUND
Petrol has upgraded the Na poti app (On the Go app) to the Petrol GO app, bringing the user experience to an entirely new level. The development was based on user interactions at the point of sale. The app also facilitates quick pick-up of pre-ordered and pre-paid products at Petrol service stations, and enables even faster payments. Additionally, the app can identify whether you want to refuel, buy some coffee or wash your car.
IDEA
An average person’s everyday life has become a race. Time is our most precious commodity, thus saving it whenever possible is highly valued. With time-saving as its primary functional benefit and the sense of achievement as its primary emotional benefit, the Petrol GO app is the perfect solution for those who want to set new time-saving records.
EXECUTION
The launch of the app in Slovenia and Croatia was supported by a communication platform whose main strategic advantage was time-saving. This approach transformed the app user into a sports hero. In TV commercials similar to the familiar broadcasts of skiing events, we follow Tina Brzina, Žan Kraljec, Ivica Kraljčič and Leona Brzič as they swiftly and successfully navigate paying for fuel, ordering from the FRESH menu and enjoying Petrol Club benefits. In their race against time, the heroes were also featured on radio and digital platforms. The entire communication is tied together by a winning punchline: with the revamped app, you can do everything quickly and easily and win the race against time. Scan, pay, win!
RESULTS
new users in Slovenia and Croatia
growth in the number of users in Slovenia and Croatia paying with the app
growth in the number of total transactions in Slovenia and Croatia
increase in the average time users spend actively in the app