Pizza Potica
Atlantic Grupa
case
video
Background
When Donald Trump met with the Pope, Pope asked Melania Trump if she ever served her husband potica. Melania was surprised and repeated the Pope's question, mistaking potica for pizza. At least that's what it sounded like... Did Melania say 'Pizza or potizza?', the whole world wondered, and the news quickly went viral.
Idea
Fast response is the foundation of real-time marketing, so we responded extremely quickly, and Donat Mg answered the big question the next day in a Facebook video. For Donat Mg, this question is irrelevant as it perfectly digests both.
The idea was simply packed and served in a pizza box that contained a potizza.
Results
0
views of FB video.
0
shares.
0
comments.