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Among the invited were owners of one of the previous Amarok models or those who had expressed an interest in buying one at the dealers. The challenge ahead was to conceptualise and deliver a multi-day event that would exceed expectations and impress participants."}],"markDefs":[],"style":"normal"},{"_key":"6589a3e3c24a","_type":"block","children":[{"_key":"6589a3e3c24a0","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"30916142e5c2","_type":"block","children":[{"_key":"30916142e5c20","_type":"span","marks":[],"text":"Volkswagen Slovenija je želel potencialnim kupcem novega Amaroka pripraviti posebno prvoosebno izkušnjo s tem vsestranskim terenskim vozilom. Med povabljenimi so bili lastniki enega od prejšnjih modelov Amarok ali tisti, ki so pri trgovcih izrazili zanimanje za nakup. 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Udeležencem smo želeli omogočiti nepozaben dan s ščepcem adrenalina pod strokovnim vodstvom profesionalnih inštruktorjev in offroad voznikov."}],"markDefs":[],"style":"normal"},{"_key":"808ec9770214","_type":"block","children":[{"_key":"808ec97702140","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}]},"images":[{"_key":"3c68ef050e2a","_type":"image","asset":{"_id":"image-ecdf3f5852d20fac62ca89054a5266a4733eb081-5472x3648-jpg","_type":"sanity.imageAsset","_createdAt":"2024-07-10T11:20:47Z","_rev":"aZRErKnzhCc3ad7aSFTY81","_updatedAt":"2024-07-10T11:20:47Z","assetId":"ecdf3f5852d20fac62ca89054a5266a4733eb081","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.5,"height":3648,"width":5472},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#515131","foreground":"#fff","population":1.55,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#7b6104","foreground":"#fff","population":1.37,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#977919","foreground":"#fff","population":5.89,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#d2c7b2","foreground":"#000","population":0.43,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#d1b88f","foreground":"#000","population":1.66,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#a0956a","foreground":"#fff","population":0.85,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#977919","foreground":"#fff","population":5.89,"title":"#fff"}}},"mimeType":"image/jpeg","originalFilename":"_MAL9579.jpg","path":"images/oslxrhwr/production/ecdf3f5852d20fac62ca89054a5266a4733eb081-5472x3648.jpg","sha1hash":"ecdf3f5852d20fac62ca89054a5266a4733eb081","size":2435308,"uploadId":"redcozyRuVz9hEgThPWNE7kvDNivV5ML","url":"https://cdn.sanity.io/images/oslxrhwr/production/ecdf3f5852d20fac62ca89054a5266a4733eb081-5472x3648.jpg","id":"image-ecdf3f5852d20fac62ca89054a5266a4733eb081-5472x3648-jpg","parent":null,"children":[],"internal":{"type":"SanityImageAsset","contentDigest":"c2433382cdb09b6088d0a759b5d5143b","counter":731,"owner":"gatsby-source-sanity"}}}],"layout":"imageLeft"}],"title":{"_type":"localeString","en":"IDEA","sl":"IDEJA"}},{"_key":"6f4fc403af02","_type":"section","colorVariant":"light","content":[{"_key":"93100d0f8498","_type":"imageContent","content":{"_type":"localeBlock","en":[{"_key":"a8fc66d07229","_type":"block","children":[{"_key":"a8fc66d072290","_type":"span","marks":[],"text":"The route, which we set together with the instructor and former rally driver Miran Kacin, started and finished in Vila Vipolže. The participants were welcomed by professional instructors who made an introductory presentation of the new Amarok, after which the participants were divided into groups and set off together for the test."}],"markDefs":[],"style":"normal"},{"_key":"a6678f136173","_type":"block","children":[{"_key":"a6678f1361730","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"5f989032f609","_type":"block","children":[{"_key":"5f989032f6090","_type":"span","marks":[],"text":"There were 20 Amaroks on the route at the same moment, with 2 or 3 participants in each vehicle, so they were all able to drive on a part of the route. Nature was kind to us as ideal muddy and slippery conditions for a real test of all-round driving capabilities were created by the rain the day before the event. We also set up a ramp to test the extreme inclination of the vehicle. There, our photographer was waiting to take souvenir photos of the participants behind the wheel of the Amarok at the moment of the extreme incline on the ramp."}],"markDefs":[],"style":"normal"},{"_key":"db370cc825f7","_type":"block","children":[{"_key":"db370cc825f70","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"fe5e34ada933","_type":"block","children":[{"_key":"fe5e34ada9330","_type":"span","marks":[],"text":"There were two group stops along the route. The first was at the local wine cellar of the Bizjak homestead where participants had a delicious refreshment tour of the winery and received a bottle of wine to take home. The second stop was at the Gonjače lookout tower where the tasting of local olive oils took place."}],"markDefs":[],"style":"normal"},{"_key":"448068c6db00","_type":"block","children":[{"_key":"448068c6db000","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"e381b2ec8dc8","_type":"block","children":[{"_key":"e381b2ec8dc80","_type":"span","marks":[],"text":"After enjoying the exciting route, the participants returned to Vila Vipolže where they rounded off the experience with lunch and mingling."}],"markDefs":[],"style":"normal"},{"_key":"877f282bfd73","_type":"block","children":[{"_key":"877f282bfd730","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"b4dfc6a7b7f4","_type":"block","children":[{"_key":"b4dfc6a7b7f40","_type":"span","marks":[],"text":"Trasa, ki smo jo zastavili skupaj z inštruktorjem in nekdanjim rally voznikom Miranom Kacinom, se je pričela in končala v Vili Vipolže. Udeležence so sprejeli profesionalni inštruktorji in jih pozdravili z uvodno predstavitvijo novega Amaroka, zatem pa jih razdelili po skupinah in se skupaj odpravili na terensko preizkušnjo."}],"markDefs":[],"style":"normal"},{"_key":"d4a3fd575dd1","_type":"block","children":[{"_key":"d4a3fd575dd10","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"5538ac23a2d3","_type":"block","children":[{"_key":"5538ac23a2d30","_type":"span","marks":[],"text":"Na trasi je bilo v istem trenutku 20 Amarokov, v vsakem od vozil pa po 2 ali 3 udeleženci, zato so vsi lahko odpeljali del trase. Narava nam je bila naklonjena, saj je deževje dan pred dogodkom ustvarilo idealne blatne in spolzke razmere za pravo preizkušnjo vsestranskih voznih zmogljivosti. Na trasi smo postavili tudi klančino za preizkus ekstremnega nagiba vozila. Na tem mestu je čakal naš fotograf, ki je posnel spominske fotografije udeležencev za volanom Amaroka v trenutku ekstremnega nagiba na klančini."}],"markDefs":[],"style":"normal"},{"_key":"d31ef4e0b7c7","_type":"block","children":[{"_key":"d31ef4e0b7c70","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"00213442a7cb","_type":"block","children":[{"_key":"00213442a7cb0","_type":"span","marks":[],"text":"Trasa je imela dva skupinska postanka. Prvi je bil v lokalni vinski kleti domačije Bizjak, kjer so si udeleženci med slastnim okrepčilom ogledali vinsko klet in prejeli buteljko vina za domov. 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The idyllic location, the sophistication of the Amarok and the general cheerful ambiance contributed to the satisfaction of all participants."}],"markDefs":[],"style":"normal"},{"_key":"4a606fa28f6b","_type":"block","children":[{"_key":"4a606fa28f6b0","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"ed9a141bec72","_type":"block","children":[{"_key":"ed9a141bec720","_type":"span","marks":[],"text":"Among the invited were journalists and influencers who covered the event and shared content on social media. The event was also featured on the TV-show Avtomobilnost, among others."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"27a1f4392eb3","_type":"block","children":[{"_key":"27a1f4392eb30","_type":"span","marks":[],"text":"4 dnevna terenska preizkušnja novega Amaroka."}],"markDefs":[],"style":"normal"},{"_key":"9b940a221002","_type":"block","children":[{"_key":"9b940a2210020","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"aa425095993c","_type":"block","children":[{"_key":"aa425095993c0","_type":"span","marks":[],"text":"Preko 200 udeležencev."}],"markDefs":[],"style":"normal"},{"_key":"1a892f2a462e","_type":"block","children":[{"_key":"1a892f2a462e0","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"b252a8948b53","_type":"block","children":[{"_key":"b252a8948b530","_type":"span","marks":[],"text":"Odzivi so bili fantastični, saj so udeleženci izrazili zadovoljstvo nad pristno in brezkompromisno preizkušnjo novega Amaroka. K zadovoljstvu je prispevala tudi idilična lokacija, dovršenost Amaroka in splošno prešerno vzdušje, h kateremu so prispevali vsi sodelujoči."}],"markDefs":[],"style":"normal"},{"_key":"7fa298fc4d0a","_type":"block","children":[{"_key":"7fa298fc4d0a0","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"73961d96899f","_type":"block","children":[{"_key":"73961d96899f0","_type":"span","marks":[],"text":"Med povabljenimi so bili tudi novinarji in vplivneži, ki so o dogodku poročali in delili vsebine na družbenih omrežjih. 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