{"componentChunkName":"component---src-templates-project-js","path":"/en/project/gorenjska-bank-calculator/","result":{"data":{"project":{"id":"91914113-6abd-5747-89ae-0922fbb6d013","publishedAt":"2023-01-07T23:00:00.000Z","title":{"_type":"localeString","sl":"Prvi kalkulator stroškov. 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Thus, the need remains unresolved up until the last phase just before renovation or construction."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"3c8f8042f9c4","_type":"block","children":[{"_key":"3c8f8042f9c40","_type":"span","marks":[],"text":"Ker nakup, gradnja in prenova nepremičnine predstavljajo ena najbolj stresnih obdobij v življenju (po nekaterih novejših raziskavah gre za najbolj stresno situacijo nasploh, celo pred covidom, ločitvijo, izgubo službe in drugimi stresnimi situacijami), smo se odločili, da potencialnim potrošnikom vsaj malo znižamo stopnjo stresa in odgovorimo na ključne potrebe – potrebo po (ugodnem) stanovanjskem kreditu in potrebo po izračunu vsaj okvirnih stroškov, ki jih čakajo pri gradnji ali prenovi."}],"markDefs":[],"style":"normal"},{"_key":"f740f107c0df","_type":"block","children":[{"_key":"f740f107c0df0","_type":"span","marks":[],"text":"Slednje doslej ni bilo možno, razen prek natančne ponudbe potencialnih izvajalcev, pri čemer pa potrebujemo že vse načrte in natančne informacije. Potreba tako ostaja nerazrešena vse do zadnje faze tik pred prenovo oziroma gradnjo."}],"markDefs":[],"style":"normal"}]},"images":[{"_key":"35e48a4798f6","_type":"image","asset":{"_id":"image-50cbf864825f7f1ac7b06efa9925c60803743bc9-1877x1134-jpg","_type":"sanity.imageAsset","_createdAt":"2022-06-14T13:09:33Z","_rev":"WYyv73jDq3SbLNZoZjv01X","_updatedAt":"2022-06-14T13:09:33Z","assetId":"50cbf864825f7f1ac7b06efa9925c60803743bc9","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.6552028218694885,"height":1134,"width":1877},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#232a3e","foreground":"#fff","population":3.26,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#1e4973","foreground":"#fff","population":5.16,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#9bb0dc","foreground":"#000","population":5.92,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#c7aa9a","foreground":"#000","population":1,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#9bb0dc","foreground":"#000","population":5.92,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#5a73a4","foreground":"#fff","population":1.88,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#568abe","foreground":"#fff","population":0.05,"title":"#fff"}}},"mimeType":"image/jpeg","originalFilename":"GB - BACKLIGHT PANO 5x3m (1).jpg","path":"images/oslxrhwr/production/50cbf864825f7f1ac7b06efa9925c60803743bc9-1877x1134.jpg","sha1hash":"50cbf864825f7f1ac7b06efa9925c60803743bc9","size":244709,"uploadId":"Udy3JH9hkFjR1A0sLv71FUWeOPz1qcQx","url":"https://cdn.sanity.io/images/oslxrhwr/production/50cbf864825f7f1ac7b06efa9925c60803743bc9-1877x1134.jpg","id":"image-50cbf864825f7f1ac7b06efa9925c60803743bc9-1877x1134-jpg","parent":null,"children":[],"internal":{"type":"SanityImageAsset","contentDigest":"f173e7d4679e65cdc242d71c5d2714b4","counter":448,"owner":"gatsby-source-sanity"}}}],"layout":"imageRight"}],"title":{"_type":"localeString","en":"Background","sl":"IZHODIŠČE"}},{"_key":"1ce12b7d5053","_type":"section","colorVariant":"dark","content":[{"_key":"4aa0da22157e","_type":"imageContent","content":{"_type":"localeBlock","en":[{"_key":"9ba21648468a","_type":"block","children":[{"_key":"9ba21648468a0","_type":"span","marks":[],"text":"The main challenge in the banking sector and especially in housing loans is to acquire relevant contacts at the right time, in other words, what matters is conversion. This poses an even greater challenge to smaller banks with a lower level of brand awareness, a lower share of voice and a smaller number of branches, as is the case with Gorenjska banka."}],"markDefs":[],"style":"normal"},{"_key":"ca3a2d110029","_type":"block","children":[{"_key":"ca3a2d1100290","_type":"span","marks":[],"text":"Therefore, we decided to upgrade the classic approach to collecting contacts, the informative loan calculation, which is used by practically every bank in Slovenia, with a unique approach that will respond to the acute needs of all borrowers who are renovating or building their property."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"d38b09b7c6a6","_type":"block","children":[{"_key":"d38b09b7c6a60","_type":"span","marks":[],"text":"Glavni izziv v sektorju bančništva in še posebej pri stanovanjskih kreditih predstavlja pridobivanje relevantnih kontaktov v pravem trenutku – konverzija. To predstavlja še večji izziv manjšim bankam z nižjo stopnjo zavedanja o blagovni znamki, nižjim »share of voice« in manjšim številom poslovalnic, tako kot v našem primeru – pri Gorenjski banki."}],"markDefs":[],"style":"normal"},{"_key":"6106c557ab76","_type":"block","children":[{"_key":"6106c557ab760","_type":"span","marks":[],"text":"Zato smo se odločili, da klasično taktiko zbiranja kontaktov, informativni izračun kredita, ki ga uporabljajo praktično vse banke v Sloveniji, nadgradimo z unikatno taktiko, ki bo odgovorila na akutne potrebe vseh kreditojemalcev, ki prenavljajo ali gradijo nepremičnino."}],"markDefs":[],"style":"normal"}]},"images":[{"_key":"e06d24a1fe94","_type":"image","asset":{"_id":"image-14e851d16619d999746eb2490541f0a2762e475e-2160x2160-jpg","_type":"sanity.imageAsset","_createdAt":"2022-06-14T08:54:02Z","_rev":"WYyv73jDq3SbLNZoZjT2KB","_updatedAt":"2022-06-14T08:54:02Z","assetId":"14e851d16619d999746eb2490541f0a2762e475e","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1,"height":2160,"width":2160},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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"},"mimeType":"image/jpeg","originalFilename":"GB_kalkulator_1080x1080@2x.jpg","path":"images/oslxrhwr/production/14e851d16619d999746eb2490541f0a2762e475e-2160x2160.jpg","sha1hash":"14e851d16619d999746eb2490541f0a2762e475e","size":232874,"uploadId":"hil7KdT3YnZ2W5ODEeqessft0g3H6KI0","url":"https://cdn.sanity.io/images/oslxrhwr/production/14e851d16619d999746eb2490541f0a2762e475e-2160x2160.jpg","id":"image-14e851d16619d999746eb2490541f0a2762e475e-2160x2160-jpg","parent":null,"children":[],"internal":{"type":"SanityImageAsset","contentDigest":"fa53475a507df0d8219654fbab41831d","counter":339,"owner":"gatsby-source-sanity"}}}],"layout":"imageLeft"}],"title":{"_type":"localeString","en":"STRATEGY","sl":"STRATEGIJA"}},{"_key":"a5c636a2c9e1","_type":"section","colorVariant":"light","content":[{"_key":"61022eeb6554","_type":"imageContent","content":{"_type":"localeBlock","en":[{"_key":"3328425838ba","_type":"block","children":[{"_key":"3328425838ba0","_type":"span","marks":[],"text":"That is why this time, Gorenjska banka offered consumers the first ever calculator in Slovenia for the approximate cost of construction and renovation. We developed the calculator in cooperation with an established construction company. It consistently considers every more visible and also more hidden cost incurred in the construction or renovation of a property."}],"markDefs":[],"style":"normal"},{"_key":"e5b344421b7b","_type":"block","children":[{"_key":"e5b344421b7b0","_type":"span","marks":[],"text":"The calculator is intended exclusively for obtaining precisely targeted, relevant contacts."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"51bd8453385b","_type":"block","children":[{"_key":"51bd8453385b0","_type":"span","marks":[],"text":"Zato je Gorenjska banka tokrat potrošnikom ponudila prvi kalkulator okvirnih stroškov gradnje in prenove v Sloveniji. Kalkulator smo razvili v sodelovanju z uveljavljenim gradbenim podjetjem in dosledno upošteva vse tiste bolj vidne in tudi tiste bolj skrite stroške, ki nastanejo pri gradnji ali prenovi nepremičnine."}],"markDefs":[],"style":"normal"},{"_key":"d9883a30a631","_type":"block","children":[{"_key":"d9883a30a6310","_type":"span","marks":[],"text":"Kalkulator je namenjen izključno pridobivanju ozko ciljanih, relevantnih kontaktov."}],"markDefs":[],"style":"normal"}]},"images":[{"_key":"ac540b16cca0","_type":"image","asset":{"_id":"image-e5dfec750603afb96597febfedcf32d8955f3d6a-1190x1684-jpg","_type":"sanity.imageAsset","_createdAt":"2022-06-14T13:16:03Z","_rev":"n56h2UbaAuH2e4GLCPC6EA","_updatedAt":"2022-06-14T13:16:03Z","assetId":"e5dfec750603afb96597febfedcf32d8955f3d6a","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":0.7066508313539193,"height":1684,"width":1190},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAcABQDASIAAhEBAxEB/8QAGQABAQEAAwAAAAAAAAAAAAAAAAECAwQI/8QAIxAAAwAABQMFAAAAAAAAAAAAAAECAxESITIEE3EiIzFhgf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAMAwEAAhEDEQA/APUWP3NS7dZfhMN4003fqXg1a99Pf4LfBlHKt0CYfCfAIJUKnnmwoX2aABA6sdPMatNXu8+QKlf/2Q==","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#36414c","foreground":"#fff","population":0.02,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#24426a","foreground":"#fff","population":0.01,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#5d7a98","foreground":"#fff","population":0.3,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#c9c4a4","foreground":"#000","population":0.01,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#acd4f2","foreground":"#000","population":0.01,"title":"#000"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#5d7a98","foreground":"#fff","population":0.3,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#729ac4","foreground":"#fff","population":0.01,"title":"#fff"}}},"mimeType":"image/jpeg","originalFilename":"GB_Kalkulator_Izračun_Vzorec – 1 - 2022-06-13T071246.317326Z.jpg","path":"images/oslxrhwr/production/e5dfec750603afb96597febfedcf32d8955f3d6a-1190x1684.jpg","sha1hash":"e5dfec750603afb96597febfedcf32d8955f3d6a","size":124528,"uploadId":"P33XI0RtMNNc9JQMSrzRak420DcnS1xz","url":"https://cdn.sanity.io/images/oslxrhwr/production/e5dfec750603afb96597febfedcf32d8955f3d6a-1190x1684.jpg","id":"image-e5dfec750603afb96597febfedcf32d8955f3d6a-1190x1684-jpg","parent":null,"children":[],"internal":{"type":"SanityImageAsset","contentDigest":"60148d73ca629907c8f31792810a22cc","counter":712,"owner":"gatsby-source-sanity"}}}],"layout":"imageRight"}],"title":{"_type":"localeString","en":"IDEA ","sl":"IDEJA "}},{"_key":"e5b1715a2be4","_type":"section","colorVariant":"dark","content":[{"_key":"a14e0af940cb","_type":"imageContent","content":{"_type":"localeBlock","en":[{"_key":"6a1b9ab968cf","_type":"block","children":[{"_key":"6a1b9ab968cf0","_type":"span","marks":[],"text":"Despite a very simple user interface and user experience, in its core, the calculator is meticulously designed and based on more than 20 years of experience. With the help of various algorithms, it calculates, for example, the exact dimensions of roof, facade and wall areas, which is essential for accurate cost estimates for individual items – e.g., painting of walls and ceilings, renovation of electrical and plumbing installations, replacement of roofing, etc."}],"markDefs":[],"style":"normal"},{"_key":"197d57ebaa2b","_type":"block","children":[{"_key":"197d57ebaa2b0","_type":"span","marks":[],"text":"In addition, we have already taken into account the increasing prices of materials and some minor costs in the calculator, such as the increase in the cost of building materials and their removal as well as the removal of rubble when talking about higher floors without elevators. 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S pomočjo različnih algoritmov preračunava na primer natančne površine streh, fasad in sten, kar je nujno potrebno za natančne ocene stroškov po posameznih postavkah – npr. slikopleskanja sten in stropov, prenove električnih in vodovodnih instalacij, zamenjave strešnih kritin in podobno."}],"markDefs":[],"style":"normal"},{"_key":"82c7ae30ecce","_type":"block","children":[{"_key":"82c7ae30ecce0","_type":"span","marks":[],"text":"Poleg tega smo pri kalkulatorju že upoštevali podražitve materialov in manjše stroške, na primer povišanje stroška vnosa in iznosa gradbenih materialov in ruševin, kadar govorimo o višjih nadstropjih brez dvigal. 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