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The global content has not touched Slovenians as much as Volkswagen would have wanted. As part of a global group, Volkswagen has a variety of pre-prepared content at their disposal, and it is designed to be suitable for all markets. In Slovenia, however, Volkswagen is a brand that is so popular that Slovenians have accepted it almost as their own. For many, the Volkswagen parked in their yard is part of their personal identity. Families are proud to own a Volkswagen for generations. Cleaning the car on a Sunday is not a chore, but rather a ritual."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"f120575a6ab2","_type":"block","children":[{"_key":"f120575a6ab20","_type":"span","marks":[],"text":"Volkswagen je globalna znamka, ki je imela v Sloveniji velik lokalni izziv. Globalne vsebine se Slovencev niso dotaknile kot bi si želeli. Volkswagen ima kot del globalnega koncerna predpripravljene različne vsebine, ki so ustvarjene tako, da so primerne za vse trge. V Sloveniji pa je Volkswagen znamka, ki je skoraj ponarodela. Za marsikoga je njegov Volkswagen, ki ga ima parkiranega na dvorišču, del osebne identitete. Družine so ponosne, da že generacije vozijo Volkswagen. 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We visited every Slovenian village with a mission to find authentic stories of a common man with great love for Volkswagen – stories of collectors, car restorers, travellers, entrepreneurs and families who have been driving Volkswagens for generations, stories that have touched our followers deeply. As soon as we started searching for authentic local stories on social media, people started coming forward to share their stories. Everyone shared their story for free and was so proud of it that they went on to share the posts with their entire village, friends and family, giving our organic reach a hefty boost."}],"markDefs":[],"style":"normal"}],"sl":[{"_key":"5ec7ea5e777c","_type":"block","children":[{"_key":"5ec7ea5e777c0","_type":"span","marks":[],"text":"Vsebinsko strategijo smo obrnili na glavo. Odšli smo v sleherno slovensko vas z misijo, da najdemo pristne zgodbe malega človeka z veliko ljubeznijo do Volkswagna. Zgodbe zbirateljev, restavratorjev, popotnikov, podjetnikov in družin, ki že generacije vozijo Volkswagen. Zgodbe, ki so se naših sledilcev globoko dotaknile. Takoj, ko smo začeli preko družbenih omrežij iskati pristne lokalne zgodbe, so se ljudje začeli množično javljati z željo, da delijo svojo zgodbo. 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